How online marketing works

Online marketing is an important element for your marketing that has become more critical in the last few years as the web has become increasingly integrated into our lives. The internet which used to be a sideshow is becoming a major event and we are seeing it not just on our computer screen, but on our mobile phones and with the announcement of the iPad will be even more present in our lives.
Marketing

Marketing is calling for online marketing

Traditional marketing of TV, radio, telemarketing, Yellow Pages and other print media such as direct mail have become less effective and therefore more costly on a cost per lead basis. Technology has also allowed us to tune these mediums out. This marketing is also known as outbound marketing and is very much an interruption in our lives as we try to filter the noise that they bring.

Types

The types of online marketing

Optimized online marketing done well, can help you find customers by getting them to contact you when they are ready to buy by offering great information and content in the different formats and channels they prefer. What are some of the various types of online marketing that you should be considering?

  • Search Engine Marketing (Pay per click campaigns for ensuring your company is found online when prospects are using a search engine)
  • Search Engine Optimization (Optimizing key words and phrases that customers use to search for your products and services)
  • Social Media Marketing (Twitter, Facebook, YouTube)
  • e-Newsletter Marketing (providing up to date information to your subscribers)
  • Content Marketing (Blogs , e-books , whitpapers)
  • Banner Advertising (Search Engines and other digital channels)
  • Mobile Marketing & Smart Phone Optimized Websites
Key

Key to successful online marketing

Just like traditional marketing it does require thoughtful planning and implementation. Unlike traditional marketing it provides instant interaction, real time analysis and monitoring of results that were not possible a decade ago. So successful online marketing should include:

  • Planning, targeting and implementing these new mediums with the different technologies available.
  • Close monitoring and adjusting of the activities as the feedback comes through in real time.
  • Analyze the results from this accurate data so as to increase effectiveness in future campaigns.