Planning & Consultation
Online digital marketing requires careful planning and consultation just like traditional marketing. The first step is understanding your customer and the different vertical markets that you as a business are currently servicing or targeting.
So how do you get to understand your customer. Here are some questions to ask yourself and your customer to get you started on developing strategies for your online digital marketing campaigns.
- Who are you selling to?
- What are their goals and aspirations?
- What are their problems?
- What media do they rely upon for answers to their problems?
- How can we reach them?
- What things are important to them?
- What words and phrases do they use?
- What are they really buying from you?
- What images and multi-media appeal to each persona?
You will also need check out the blogs where they frequent, read the publications they read and look at the agendas of conferences they attend.
Once you have understood your customer you will need to set your goals and objectives that you want to achieve such as:
- How much do you want to increase inbound inquiries
- Improve conversion rates for the inbound inquiries into sales
- Grow sales by sales growth targets
- Higher product and brand awareness in the market place
- Increase the average dollar value of each sale
- Create more subscribers to your email or e-newsletter or blog
- Improve your engagement with your prospects and clients
- Increase your website traffic
Once you have selected the goals that are important the strategies and the technology platforms you need will then be chosen. The resources will then need to be allocated including experienced staff and or partners and budgets costed and approved. You will also need to create business relationships with the different media channels you will be using.
At the end of the day it is all about increasing sales and online digital marketing is one of the most cost efficient ways to achieve that, if you are using the right strategies and working with the best partners.
For more in depth information please check out the
Infinity blog.
Website Monitoring & Analysis
To report on performance, you need data, and lots of it. Each and every day, data on a website can be captured and stored in order to provide the website administrator with meaningful insights into usage and trends, such as the number of visits for a given time period, hits per page, keywords driving traffic, and which countries your visitors are from.
We can also report on user behaviour by capturing conversion rates and other information which are key indicators in measuring campaign effectiveness.
Website monitoring provides a real long-term advantage for your marketing activities and can help you keep ahead of your competitors.
Web Enhancement
Having a strong web presence through a modern website and effective online campaigns is about helping you engage the fastest growing target market for any company - online customers. Did you know over 80% of all buying decisions start with an online search? These types of customers not only purchase online, but will carry out research and gather as much feedback and review on your company as they need.
Our broad range of solutions can add value to your marketing dollar by delivering the web services you need to increase market share and conversion of enquiries to orders and sales. Our consultants work closely with clients to fully understand their business needs and provide solutions.
- Analytics
- Web design (graphic and Flash animation)
- Content management systems for websites
- Web application design and implementation
- Interactive design
- User Experience (UX) design and testing to optimise conversion rates
- Electronic Direct Mail (EDM) campaign management
- Search Engine Optimisation (SEO) and Marketing (SEM)
- Social media marketing
- Database upgrade and improvement
- Software integration
Infinity Consulting has built websites for over 300 clients in Hong Kong, Melbourne, Sydney and Brisbane. Choosing us is choosing to take your business to the next level.
Advertising
Online advertising can be a bit confusing if you haven't done it before. Infinity can help you with this aspect of you online marketing with:
- Online Media Buying with the major websites such as E-Bay, Google, Yahoo and Facebook and other large popular portals
- Designing and Implementing Banners for your website as well as for placement on other high traffic websites such as Google or Facebook and portals
- Ensuring high priority design projects are delivered on time and on budget
- Monitoring and reporting on the results on a regular and planned basis so that you can adapt and modify your campaigns based upon the incoming data and reports
- Managing your online digital marketing campaigns so that you can concentrate on your companies core activities
We can ensure that you will get the best results possible and your efforts will be well rewarded.
SEO
Search Engine Optimisation (SEO) is the art of increasing your website's relevance to search engines for a strategic set of keywords and phrases that apply to products and services offered on your website. It is about increasing the natural ranking of your website, and is not a paid ranking scheme. SEO is a reiterative process of building pathways from your website to Internet searchers and maintaining those pathways.
SEO requires knowledge of functionality of your website, the nature of search engine algorithms and more. To successfully market on the internet requires in depth knowledge of these elements to ensure a return on investment. SEO is not an easy discipline to understand, let alone master.
There are many suggested shortcuts that search engine consultants and optimisation firms suggest employing in their attempts to help you achieve high search engine rankings in the search results. Unfortunately, some of the optimisation techniques that can increase your search engine rankings can also get you into trouble with the search engines, resulting in your site's pages being penalized and your rankings lowered, or in your site being removed from a search engine's index entirely. Be cautious, as some of the search engine marketing advice that you read on the web simply does not work and could even prevent you from achieving good rankings in the future.
Our Search Engine Optimisation Service:
- Analysing your business and website and determining the best strategy to market the products or services you wish to sell using your website
- Researching and defining the most effective and relevant keywords and phrases for your website
- Optimising your website's content and meta data for the keywords and phrases
- Submission of your website to major search engines and directories
- Defining linking strategies including reciprocal linking
- Ongoing optimization and submission of your website
- Reporting and analysis on your website's performance
SMM (Social Media Marketing)
Word of Mouth: This is getting a conversation going, participating in the conversation, creating content and resources people can engage with and pass on.
User-generated content: This could form any number of scenarios from using simple ratings and reviews on your site, which garners high conversion rates, to inviting users to participate with your content, join your own community, post their own materials.
Advocacy: Through carefully crafted opinion scales, we identify and engage your advocates (from your own customer database to external on the social web) to engage them to be your recommenders. The power of recommendation is the most important channel of influence that the social media channel delivers.
- Live research and insights into your brand, your customers, trends and market places
- Engagement in the online conversation they are having about you today
- Reputation management
- Highly effective brand visibility
- Drives traffic and generates sales
- Increases SEO results
- Wide distribution channel to disseminate your messages
- Improves CRM
- It is completely measureable
- The most credible form of marketing
- We do the research first
- We Listen
- We Analyse
- We Benchmark
- We train you and your team to enable you to understand the opportunities of Social Media
- The research determines the social media approach and strategic recommendations we provide for you
- We Implement & Manage
- We Measure
